Does business intelligence = intelligent business?

Business intelligence tools are estimated to deliver a £84bn boost to the manufacturing sector. The Manufacturer’s IT editor, Malcolm Wheatley reports.

At fruit drinks manufacturer SunnyD, a business intelligence solution from specialist business intelligence provider Birst is credited with cutting plant overtime by 90%, slashing transportation costs by 7%, and increasing sales by 2%.

And in a tough competitive environment, such outcomes are hardly insignificant. That said, nor are they unique: time and again manufacturers hear impressive claims for what investments in business intelligence can deliver – claims that in recent times are increasingly linked to big data, predictive analytics, and the Internet of Things (IoT) of course.

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